Simple steps to get media attention for Fire Prevention Week
Call for attention
Call or e-mail local media to remind them that Fire Prevention Week is taking place and provide journalists with important safety tips. Also, offer to arrange a spokesperson for interviews.
Spread the word
Send the press releases to local media.
Share information, safety tips, or FPW activities through your social media channels. Feel free to use messages the NFPA and Sparky the Fire Dog push out, or create your own! NFPA has created Twitter and Facebook messages for you. All you have to do is copy, paste and post!
Back to school
Arrange to visit a local school to educate students about fire prevention and invite local media to attend and cover the visit. Remember that the media will be looking for opportunities to take photos so have visuals available (equipment, hats, clean fire gear, Sparky the Fire Dog) if possible or offer to show the students the fire truck and suggest that photo be done with the truck and Sparky.
Letters to the editor/Op-ed
Write a letter to the editor of your local newspaper promoting the importance of fire prevention or customize the op-ed on our website and submit it to your local paper.
Host community events or participate in community events being hosted by other organizations during Fire Prevention Week and invite the media to attend. Schedule a webinar to inform people about Fire Prevention Week. Contact your local cable station to do interviews and talk show roundtables.