Sparky the Fire Dog

Keep up with Sparky the Fire Dog®

Sparky goes Hollywood

NFPA's Lorraine Carli, Sparky and Betty White
The issue of fire safety got a little dose of Hollywood glamour at the American Humane Association's "Hero Dog Award" ceremonies in Los Angeles. Sparky was the "official spokesdog" of the event, and got to walk the red carpet, meet with national media, and hobnob with celebrities, including Betty White.

Sparky the Fire Dog was created for NFPA in 1951 and has been the organization’s official mascot and spokesdog ever since.

Sparky.org website

The official Sparky the Fire Dog® website allows kids to explore and learn about fire safety in a safe and interactive environment. The popular ad-free site features sections for children of all ages, even providing voice-overs for younger children who cannot read yet. The diverse activities range from a fire truck section, cartoons, family activities, seasonal Sparky e-cards for kids to send to friends and family, and parent and educator information.

Latest news about Sparky

About Sparky the Fire Dog

Sparky the Fire Dog® was created for NFPA in 1951 and has been the organization’s official mascot and spokesdog ever since. He is a widely recognized fire safety icon that is beloved by children and adults alike. Millions have learned about fire safety through educational lessons and materials featuring his image and he is more active than ever today. Sparky frequently visits schools and participates in community events to spread fire safety messages, often accompanied by his firefighter friends. In addition to connecting with the public through public service announcements and his featured role in Fire Prevention Week campaigns each October, he hosts a very active website. Sparky the Fire Dog® is a registered trademark of NFPA.

Featured Product
Sparky's Coloring and Activity Books Value Pack
Unleash Sparky in the classroom! Give kids a howling good time while they learn how to stay safe from fire. Save 15% on the NEW Sparky's Coloring & Activity Books Value Pack.
Item #: SET244


The Puppy Adventures of Sparky the Fire Dog Story Book (2016)
New in 2016, kids will love The Puppy Adventures of Sparky the Fire Dog Story Book.
Item #: SPY55


Sparky's ABCs of Fire Safety DVD
Sparky's ABCs of Fire Safety DVD
Item #: VC114DVD


Sparky Fire Hats
Little ones will love NFPA's Sparky Hats!
Item #: HAT15