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Simple steps to promote Fire Prevention Week

FPW17Infographic150Call for attention

Call or e-mail local media to remind them that Fire Prevention Week is taking place and provide journalists with important safety tips. Also, offer to arrange a spokesperson for interviews. You can also download our infographic in English (PNG) or Spanish (PNG), and use it on your website, blogs, or social media sites.

Spread the word

Send a news release to local media. 

Use the logo

Download the FPW logo in the size you need for your website, blog, social media site, etc.

Mayor proclamation

Mayoral proclamations can complement this national attention, spotlighting the fire safety work of first responders in your city or town, and helping to reinforce the lifesaving messages associated with the annual theme. A proclamation-signing ceremony can be a great photo opportunity for the media, and valuable exposure for your department.

Social media

Share information, safety tips, or FPW activities through your social media channels. Feel free to use messages the NFPA and Sparky the Fire Dog push out, or create your own! NFPA has created Twitter and Facebook messages for you. All you have to do is copy, paste and post!

Back to school

Arrange to visit a local school to educate students about fire prevention and invite local media to attend and cover the visit. Remember that the media will be looking for opportunities to take photos so have visuals available (equipment, hats, clean fire gear, Sparky the Fire Dog) if possible.

Community outreach

Host an open house or participate in community events being hosted by other organizations during Fire Prevention Week and invite the media to attend. Schedule a webinar to inform people about Fire Prevention Week. Contact your local cable station to do interviews and talk show roundtables.


If you don’t have the resources to promote Fire Prevention Week in your community, get creative and ask local businesses for help! They’re often more willing to work with you than you may think. (Remember: If you don’t ask, the answer is always no!)

Video to share

Meet Dan Doofus, star of NFPA's series of video public service announcements about fire safety. Dan has to learn the hard way how to prevent home fires the correct way. Dan Doofus videos are intended to convey a safety message in a light-hearted entertaining way. They are not to intended for children. (Adults should play an important role in reinforcing safety messages for children.)