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Simple steps to promote Fire Prevention Week

Call for attention

Call or e-mail local media to remind them that Fire Prevention Week is taking place and provide journalists with important safety tips. Also, offer to arrange a spokesperson for interviews.

This news story from KDKA-TV (Pittsburgh’s CBS affiliate) serves as a great example of how news outlets in your area can cover this year's Fire Prevention Week theme and the importance of replacing smoke alarms every 10 years.

Spread the word

Send a press release to local media. 

Use the logo

Download the FPW logo in the size you need for your website, blog, social media site, etc. We also has high-res images for print.

Mayor proclamation

Mayoral proclamations can complement this national attention, spotlighting the fire safety work of first responders in your city or town, and helping to reinforce the lifesaving messages associated with the annual theme. A proclamation-signing ceremony can be a great photo opportunity for the media, and valuable exposure for your department.

Partner with Domino's

We’re encouraging as many fire departments as possible to join forces with their local Domino’s store and implement this year’s Fire Prevention Week campaign.

Public Service Announcements (PSAs)

By playing one of the two fire safety PSA messages below, you will help us to inform a wide audience and remind your listeners about the importance of having working smoke alarms. These PSAs are evergreen and can be aired year-round. To download, right-click on the link and "save link as".

Social media

Share information, safety tips, or FPW activities through your social media channels. Feel free to use messages the NFPA and Sparky the Fire Dog push out, or create your own! NFPA has created Twitter and Facebook messages for you. All you have to do is copy, paste and post!

Back to school

Arrange to visit a local school to educate students about fire prevention and invite local media to attend and cover the visit. Remember that the media will be looking for opportunities to take photos so have visuals available (equipment, hats, clean fire gear, Sparky the Fire Dog) if possible.

Community outreach

Host an open house or participate in community events being hosted by other organizations during Fire Prevention Week and invite the media to attend. Schedule a webinar to inform people about Fire Prevention Week. Contact your local cable station to do interviews and talk show roundtables.


If you don’t have the resources to promote Fire Prevention Week in your community, get creative and ask local businesses for help! They’re often more willing to work with you than you may think. (Remember: If you don’t ask, the answer is always no!)

Videos to share

Share this 30-second PSA that reminds you to replace your smoke alarms after 10 years.

Sparky the Fire Dog®, NFPA’s official spokesdog, announces the theme for the this year’s Fire Prevention Week campaign. Share this video on your website or on social media.