Bentley grad combines love of social media and nonprofit work
March 23, 2011 – The National Fire Protection Association (NFPA) has named Lauren Backstrom as social media manager. Backstrom will coordinate the organization’s social media presence, including Twitter, LinkedIn, and the Facebook pages for both the NFPA and its mascot, Sparky the Fire Dog®.
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“Social media has drastically changed the way people communicate and the way organizations communicate with the audiences they serve, “said Lorraine Carli, NFPA’s vice president of communications. “NFPA has been using social media successfully for several years and is thrilled to welcome Lauren Backstrom on board in a newly created position. She will centralize our social media efforts, engage our audiences and expand our reach, which will ultimately broaden our impact on fire safety.”
As an account manager at Gray & Rice Public Relations, Inc., and later an account executive at Racepoint Group, Backstrom developed strong public relations skills. She helped to drive media relations and garner success for clients, but is now excited to use her experience to further the NFPA’s mission.
Backstrom completed a bachelor’s degree in information design and corporate communication with a minor in marketing from Bentley University, where she acted as the school’s liaison with St. Jude’s Children’s Research Center as President of Awareness and Fundraising.
About the National Fire Protection Association (NFPA)
NFPA is a worldwide leader in fire, electrical, building, and life safety. The mission of the international nonprofit organization founded in 1896 is to reduce the worldwide burden of fire and other hazards on the quality of life by providing and advocating consensus codes and standards, research, training, and education. Visit NFPA’s website at www.nfpa.org for more information.
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