Sample news release

Fill in the blanks where noted and send the news release to your media contacts two to three weeks prior to Fire Prevention Week. You may want to contact your local newspaper to confirm how far in advance you need to submit the news release in order to receive coverage during the campaign. Remember to follow up with a telephone call to make sure each contact has received the release and answer any questions they may have.

For release on:
(Month/Date, 2014)

For more information contact:
(Name, Title)
(Telephone Number)
(E-mail Address)

(Your Fire Department) Reminds (City/Town/Province) Residents: Working Smoke Alarms Save Lives! 

(Your Town/City, State/Province), (Month/Date), 2014 – Working smoke alarms can make a life-saving difference in a fire. That’s the message behind this year’s Fire Prevention Week campaign, "Working Smoke Alarms Save Lives: Test Yours Every Month!"

Along with firefighters and safety advocates nationwide, (Your Fire Department) is joining forces with the nonprofit National Fire Protection Association (NFPA) during Fire Prevention Week, October 5-11, to remind local residents about the importance of having working smoke alarms in the home and testing them monthly.

According to the latest NFPA research, working smoke alarms cut the chance of dying in a fire in half. Meanwhile, almost two-thirds of home fire deaths resulted from fires in homes with no smoke alarms or no working smoke alarms.

"In a fire, seconds count," said (Your name, title). "Roughly half of home fire deaths result from fires reported at night between 11 p.m. and 7 a.m. when most people are asleep. Home smoke alarms can alert people to a fire before it spreads, giving everyone enough time to get out."

This year’s Fire Prevention Week campaign includes the following smoke alarm messages:

  • Install smoke alarms in every bedroom, outside each separate sleeping area and on every level of the home, including the basement.
  • Interconnect all smoke alarms throughout the home. This way, when one sounds, they all do.
  • Test alarms at least monthly by pushing the test button.
  • Replace all smoke alarms when they are 10 years old or sooner if they don’t respond properly.
  • Make sure everyone in the home knows the sound of the smoke alarm and understands what to do when they hear it.

The (Your Town/City) Fire Department will be hosting activities (list specific events) during Fire Prevention Week to promote "Working Smoke Alarms Save Lives!" Through these educational, family-oriented activities, residents can learn more about the importance of working smoke alarms and testing them monthly.

To find out more about Fire Prevention Week programs and activities in (Your Town/City), please contact the (Your Town/City) Fire Department at (provide your phone number or appropriate contact information). To learn more about smoke alarms and "Working Smoke Alarms Saves Lives", visit NFPA’s website at 

NFPA (National Fire Protection Association)
1 Batterymarch Park, Quincy, MA 02169-7471 USA
Telephone: +1 617 770-3000 Fax: +1 617 770-0700