Public Education

M09 ­Designing Fire and Life Safety Education Programs on a Dime (PDF, 3.3 MB)
Presenter(s): Maria Bostian, Kannapolis Fire Department; Marsha Giesler, Downers Grove Fire Department; Dena Schumacher, Champaign Fire Department
In an ever-changing environment, what does it take to keep fire and life safety education (F&LSE) moving forward? Today’s fire and life safety education leaders operate in an ever-changing environment and are experiencing devastating staffing, training, and purchasing cutbacks. The challenges, however, add fuel to energized F&LSE leaders who choose to stand and offer messages proven to save lives. Is it really about money? Is it truly about partnering? What works? This session will highlight 55 years of experience to include down-to-earth ideas and lessons to keep programs fresh. Topics include partnerships, program evaluation, joining forces with operations personnel, and keeping creative juices flowing. Resources will be provided to participants, and ideas can be adapted to any size department and budget.
Sponsors: Education Section, International Fire Marshals Association 

M24 ­Preventing the Unthinkable: Prevention and Public Education for the Special Needs Population 
Presenter(s): Thomas Dickey, Battlefield Fire Protection District 
The rise of special needs populations has brought a new challenge to the fire service public educator. Most organizations operate on limited budgets and staffing and with little knowledge of specific requirements. This session will address the various assistance devices that can be used to help disabled and special needs populations in an emergency. Various sources of funding and ways to acquire assistance for individuals with special needs will also be discussed. Finally, the session will address ways to deliver fire and life safety education to special needs populations in a manner that will be understood.
Sponsor: Disability Access Review Advisory Committee 

M26 TVO Kids Push the Button Campaign (PDF, 436 KB) 
 Samantha Hoffmann, Barrie Fire And Emergency Service; Marney Malabar, TVO Kids
Increasingly, it is evident that the fire service, schools, families, and communities should work closely with each other to meet their mutual goals. This session will show participants about a successful partnership between TVO Kids (a public broadcasting company) and the fire service in the Province of Ontario. This session will review the partnership, the media coverage, training videos, and social media strategy used to educate and keep the children in the province of Ontario safe from fire.

M42 Community Risk Reduction –- A Positive Experience in the U.S. (PDF, 1.9 MB)
Presenter(s): Frank Blackley, Wilmington North Carolina Fire Department;  Jim Crawford, Vision 20/20;  Derrick Sawyer, Philadelphia Fire Department
Community Risk Reduction (CRR) principles are being used in numerous U.S. fire departments with results showing that a highly successful concept for reducing fire losses in other countries is also working here. CRR is about identifying community risks by station response area, and creating both emergency response and prevention strategies designed to mitigate those risks. A number of these programs have been supported by the Institution of Fire Engineers (U.S. Branch), a Vision 20/20 project with Assistance to Firefighter Grant funding. Panelists in this session will show experiences using the CRR approach from their fire departments and offer recommendations for making it work in yours, along with a focus on the available CRR tools on the Vision 20/20 website,
Sponsors: Education Section, Fire Science and Technology Educators Section, International Fire Marshals Association 

M44 ­Buyer Beware: Counterfeit Electrical Products 
Presenter(s): Brett Brenner, Electrical Safety Foundation International
Electrical product counterfeiting is a serious and growing problem. Consumer electronics/electrical devices were the top counterfeit commodity seized in the U.S. in 2011, surpassing even footwear. Unlike illegitimate sneakers, counterfeit electrical products put the safety of our families and communities at risk. These inferior products can unknowingly be used in manufacturing, military, critical infrastructure, and consumer product applications. Yet, less than one-third of Americans even realize that electrical products, like extension cords and holiday lights, are counterfeited. The Electrical Safety Foundation International (ESFI), the premier nonprofit organization dedicated exclusively to electrical safety, leads the electrical industry’s effort to raise awareness of the dangers posed by counterfeit electrical products. ESFI also provides free tools to help community safety organizations in their electrical safety awareness efforts.
Sponsors: Electrical Section, Education Section 

M48 ­Overview and Update on NFPA 1730 — Fire Prevention Organization and Deployment (PDF, 442 KB)
Presenter(s): James Dawson, Chesterfield Fire and EMS; Ronald Farr, UL
This session will provide an update on NFPA 1730, Standard on Organization and Deployment of Code Enforcement, Plan Review, Fire Investigation, and Public Education Operations to the Public.

T03 Cracking the Code: Code Basics for Non-Code People (PDF, 37 KB)
Presenter(s): Scott Adams, Park City Fire District; A. Lynn Schofield, Provo Fire & Rescue
Greek, gibberish, Klingon — it’s all code to me. This session will explore the code and how it applies to everyday people. The session, designed for public educators, firefighters, and other interested people, will explore how codes are developed and how they impact our everyday lives. The session will demonstrate how participants can use the code to improve their fire and life safety programs.
Sponsors: Architects, Engineers, & Building Officials Section, Education Section, International Fire Marshals Association 

T15 Using Live Side-by-Side Burns to Enhance Controlled Training Fires to Educate and Advocate for Greater Safety (PDF, 2.5 MB)
Presenter(s): Tom Lia, Northern Illinois Fire Sprinkler Advisory Board
Controlled burns offer valuable firefighter training and public awareness. They effectively teach the public home fire dangers and the need for smoke alarms, escape planning and fire sprinkler systems. A proven alternative to costly structure burns and fire sprinkler trailers are side-by-side flashover/sprinkler units, equipped with identical furniture and smoke alarms. One has a residential fire sprinkler. These dramatic displays cost about $900 to build and can be rehabbed and re-used. This presentation shares tips for building/presenting side-by-side demos that improve local public awareness and education, support firefighter training, and increase local home fire sprinkler advocacy/code adoption. Real-life examples will maximize educational value, local participation and overall success. Presenter has personally assisted more than 300 such demonstrations.

T16 Electrical Transformer Fire Detection & Suppression (PDF, 2.2 MB)
Presenter(s): Kevin Mowle, Bruce Power
At most power utilities, the frequency of transformer fires is increasing due to age and fatigue. This session will give an example of a recently upgraded installation utilizing linear heat detection, deluge fire suppression, and a water curtain fire barrier.

T29 Smoke Alarm Codes, Standards, and Listings: An Update from UL (PDF, 1.1 MB) 
Ronald Farr, UL
As part of Underwriters Laboratories’ ongoing work under the U.S. Department of Homeland Security Assistance to Firefighter Grant Program, UL conducted a series of full-scale residential fire and smoke experiments at UL’s fire research and test center in Northbrook, Illinois, during the first part of 2012. A part of these tests focused on smoke alarm responses in flaming and smoldering fire situations. Issues addressed were smoke alarm placement, responsiveness based on the type of alarm and where they were located within the home, as well as audibility of the alarms throughout the homes. This program will provide an overview of ionization and photoelectric smoke alarms, how smoke alarms obtain a listing based on UL 217 criteria, basic code requirements, correct placement, and how to prevent unwanted/nuisance alarms.
Sponsors: Building Fire Safety Systems Section, Education Section 

T30­ Models in Fire Prevention: Effective Community Risk Reduction (PDF, 787 KB)
 Michael  McLeieer, Merrimac Fire Department
Using the successes of the Merrimac (Massachusetts) Fire Department, this session will focus on model evaluation measures and model fire prevention/public education programs for Community Risk Reduction. Participants will understand how Merrimac Fire was able to identify fire and life safety risks, prioritize them, focus energy on mitigation and prevention, including the importance of balancing emergency responses with proactive focused prevention efforts, and how the department became more of a community player to reach everyone throughout its primary response area. An emphasis was placed on marketing strategies, building rapport, and leveraging community resources, including alternative funding sources to execute the Community Risk Reduction plan, leading to a safer community.

T43 The Critical Role of Prevention in Reducing Youth Firesetting in a Community (PDF, 7.8 MB)
Presenter(s): Dean Hunt, Layton City Fire Department; Angela Prawzick, Regina Fire & Protective Services; Paul Schwartzman, Fairport Counseling Services & Finger Lakes Regional Burn Association
The role of prevention education in schools plays a critical role in reducing the incidents of youth-set fires in a community. Although early identification and early intervention are key in addressing the youth firesetting problem in any community, the role of effective fire safety education in schools has been noted to have a significant impact in mitigating this problem behavior. This session will focus on the age-appropriate messages and methods used to successfully achieve this goal, demonstrating the practical application and outcome in various communities in the U.S. and Canada.
Sponsor: Education Section 

T52 ­Using Social Media to Expand Your Safety Message Outreach (PDF, 3 MB)
Lauren Backstrom and Michael Hazell, NFPA 
Each year, social media grows in popularity across the world. Knowing how to utilize social platforms to spread safety messages and educate the public will aid in the success of any campaign. Social interaction can be applied to any brand’s online presence to help generate a deeper connection with the customer. This session will highlight current trends in social media, tips and strategies for moving beyond a basic social presence, how to connect with your audience and what can be learned from the interactions, as well as several examples of successful social media campaigns or programs. 

T67 ­A Cooperative Approach to Reducing the Risks of Vacant Properties (PDF, 194 KB)
Presenter(s): Laura Volkert, Town of Windsor
This session will help attendees identify the risks inherent to the presence of vacant properties in their community and identify stakeholders within the community that can assist in reducing these risks. We will also discuss how to develop strategic partnerships with these stakeholders, such as building officials, the police department, the health department, the economic development office, and planning and zoning officials as well as property owners and managers. This session will equip attendees with some tools to track and reduce vacant building risks. These tools include utilizing basic Word and Excel tools to track building information. Attendees will be introduced to Codes & Standards that may be used to reduce these risks. This session will be primarily in lecture format utilizing PowerPoint and will include group discussion.
Sponsor: International Fire Marshals Association 

T71 Taking Your Social Media Presence to the Next Level 
Track(s): Fire & Emergency Services, Public Education
Presenter(s): Lauren Backstrom and Michael Hazell, NFPA
So you have the basics down and your organization is active on all of the big social media platforms, but now what? This session will go into detail on how to expand your social presence, increase engagement, manage your platforms and authors using social media policies, and measure the return on investment. Several successful case studies will be highlighted as well.

W04 Impact of Home Fire Sprinklers on Fire Injury (PDF, 217 KB)
Presenter(s): Marty Ahrens, and John Hall, NFPA
This session will review the results of a study conducted by NFPA’s Fire Analysis and Research Division to explore the impact — measured in terms of direct and indirect costs — of home fire sprinklers on reducing fire injuries. A comprehensive analysis of fire injury data from a number of sources was conducted to explore effects on burn rates and other injury rates.
Sponsor: Fire Protection Research Foundation 

W12 Hitting the Target (PDF, 2 MB)
Presenter(s): Jason Thelwell, Buckinghamshire Fire and Rescue Service
The number of fires is determined by the type and environment in which people live, not necessarily the neighborhood. If services target their prevention techniques in a specific way, they can reduce the risk to residents. The campaign must be focused and use a variety of different techniques, which are applicable to types of families that may be involved in fire. This session examines how Buckinghamshire Fire and Rescue Service has modeled its prevention and response techniques to identify and target these risks in the community and reduce the number of fires and their effects. The presentation will talk about the different groups who are involved in fires, how they live and what influences them, and how to ensure that the correct prevention technique is applied. 

W24 How to Design and Deliver an Effective Fire Safety Presentation (PDF, 1.3 MB) 
 Jill  Glanz, Prevention is Key
Utilizing my 20 years of experience in the fire service and 10 plus years as a Public Education Specialist, I will provide attendees with the essential key points to create an effective fire safety presentation for a variety of audiences. In addition, I will share first-hand experience, knowledge, and personal know-how to help prepare participants to take home what they’ve learned and immediately begin to implement this knowledge to deliver a presentation that reaches out and truly impacts their community members.

W34 National Fire Incident Reporting System (NFIRS) — Nationwide, Statewide, and Local Fire Data at Your Fingertips (PDF, 304 KB)
Track(s): Fire & Emergency Services, Public Education
Presenter(s): Marty Ahrens, NFPA; Marion Long, United States Fire Administration
The value of collecting fire data is using the data to help manage resources, support programs, and reduce injuries and deaths resulting from fire and other life threatening situations. The National Fire Incident Reporting System (NFIRS) contains the largest database of fire incidents in the world. The data are now at your fingertips using the NFIRS Enterprise Data Warehouse. The steps to get and use the data are easy once you learn the basics.

W42 ­Fire and Life Safety Messaging: What to Say and How to Say It (PDF, 588 KB)
Lisa Braxton, NFPA, Monica Colby, Rapid City Fire Department; Bev Gilbert, Gilbert and Associates; David Tomlinson, Champaign Fire Department
With our more connected and global world, never has the need been greater for everyone to give the same and accurate educational messages. NFPA provides educational messages that are reviewed annually to ensure they are positive, understandable, and consistent with current codes, standards, and research findings. The way messages are framed and delivered can render them more or less effective. This session will discuss a recent study conducted by NFPA and Johns Hopkins University about how young children receive safety messages. Learn about effective and consistent messages, where to find correct information, and how to influence the consensus process. Attendees will select the topics of greatest interest for the instructors to delve into the specific messages and into the history of why the message is worded as it is.
Sponsor: Education Section

W47 Improving Fire and Life Safety for People with Disabilities (PDF, 2.6 MB)
Presenter(s): Peter Berg and Jessica Madrigal, Great Lakes ADA Center
There is a great need to understand the challenges faced by persons with disabilities (i.e., physical, sensory, cognitive, psychiatric, etc.) and those faced by seniors in emergency situations. By 2030, the U.S. Census Bureau projects that one out of every three people will have a disability. Decreased mobility, health, sight, and hearing may limit a person’s ability to take the quick action necessary to escape during a fire emergency. This session will address the criteria and information necessary to integrate the needs of people with disabilities into an inclusive evacuation strategy. This session will help attendees understand the needs of persons with a range of disabilities and teach them how to work with building owners and managers, employers, and building occupants to formulate and maintain inclusive evacuation plans and procedures.
Sponsor: Disability Access Review Advisory Committee 

NFPA (National Fire Protection Association)
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