NFPA announces a call for images for Sparky museum being launched at the NFPA Conference Expo

Published on May 4, 2011
Sparky's 60th birthday

May 4, 2011 – Calling all Sparky the Fire Dog® fans – do you have Sparky memorabilia that is worthy of being on display? The iconic spokesdog for the National Fire Protection Association (NFPA) turned 60 this year, and in celebration of his birthday, the NFPA is hosting a Sparky Museum at the 2011 NFPA Conference & Expo being held June 12 – 15 at the Boston Convention & Exhibition Center.

In search of images for all-things-Sparky, the NFPA is announcing a call-for-photos of any Sparky items from the past six decades, including posters, dolls, stuffed animals or other Sparky paraphernalia. Anyone with images of Sparky memorabilia can email them to

Sparky was created in 1951 for an Advertising Council campaign. Two years later his fire prevention campaign reached more than 68 million people through radio public service announcements and another three million through television. As an influential figure in fire prevention, his success can be attributed to collaboration with firefighters and others to educate the public on important prevention and safety messages.

Since Sparky’s inception in the 1950’s, the number of fires and fire injuries in the United States has declined, which is due in part to enhanced public education efforts. Today, approximately 3,000 people die each year because of fires and thousands are injured. Sparky’s work continues and is more important than ever because most fires can be prevented when people take personal responsibility and follow a few safety guidelines. Sparky is asking everyone to take a few moments during his special anniversary year to learn what they can do to reduce the number of fires and fire-related injuries. See more information about the NFPA’s ongoing celebration for Sparky’s birthday.

About Sparky the Fire Dog®
Sparky the Fire Dog was created for the National Fire Protection Association in 1951 and has been the organization’s official mascot and spokesdog ever since. He is a widely recognized fire safety icon that is beloved by children and adults alike. Millions have learned about fire safety through educational lessons and materials featuring his image and he is more active than ever today. Sparky frequently visits schools and participates in community events to spread fire safety messages, often accompanied by his firefighter friends. In addition to connecting with the public through public service announcements and his featured role in Fire Prevention Week campaigns each October, he has a very active website and a Facebook page that was launched in 2011 as part of his 60th anniversary celebration. Sparky the Fire Dog® is a registered trademark of NFPA.

About the National Fire Protection Association (NFPA)
NFPA is a worldwide leader in fire, electrical, building, and life safety. The mission of the international nonprofit organization founded in 1896 is to reduce the worldwide burden of fire and other hazards on the quality of life by providing and advocating consensus codes and standards, research, training, and education.

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Lorraine Carli
NFPA Public Affairs Office, +1 617 984-7275 

Katy Layton
CooperKatz on behalf of NFPA: +1 917 595-3057