NFPA and CVS pharmacy promote importance of working smoke alarms in NYC during Fire Prevention Week, October 5-11, 2014

CVS/pharmacy is donating smoke alarms at five of its NYC stores

2014FPW 575x110 banner

October 7, 2014 – The National Fire Protection Association (NFPA) and CVS/pharmacy have teamed up to promote the importance of working smoke alarms in support of Fire Prevention Week and this year’s campaign, “Working Smoke Alarms Save Lives:  Test Yours Every Month!” 

CVSCVS/pharmacy is donating 500 smoke alarms to customers between 1 pm and 6 pm at five of its stores in New York City on Tuesday, October 7, and Wednesday, October 8. Each store will also host an NFPA kiosk with information about smoke alarm testing, installation and maintenance. Smoke alarms will be distributed while supplies last, limit to 100 per store.  

“CVS/pharmacy is a strong supporter of NFPA’s mission of helping make the public safer from fire,” said Jeff Raman, area vice president of CVS/pharmacy. “Working together offers a great opportunity to reach thousands of city residents visiting our stores with potentially life-saving information.” 

According to NFPA statistics, nearly 3,000 people die in fires each year in the U.S., with most of those deaths occurring in homes; two-thirds of home fire deaths occur in homes where there’s no smoke alarm or no working smoke alarm. Meanwhile, working smoke alarms cut the risk of dying in a home fire in half. 

“NFPA research shows that most homes have at least one smoke alarm. Unfortunately, their common presence tends to create a false sense of security,” said Lorraine Carli, NFPA’s vice president of Outreach and Advocacy. “Simply having smoke alarms isn’t enough, they need to be tested and maintained properly. This year’s Fire Prevention Week campaign works to motivate people to regularly test their smoke alarms and make sure they’re working.” 

“In urban areas like New York City where most people live in apartment buildings, the importance of working smoke alarms is compounded because one apartment fire can put the lives of people in multiple units at risk,” adds Carli.  

In addition to monthly testing, smoke alarms should be installed and maintained as follows: 

  • There should be at least one smoke alarm on every level of the home (including the basement), outside all sleeping areas and in every bedroom. 
  • For smoke alarms that include a 10-year battery, replace the entire smoke alarm if it begins to “chirp,” indicating that the battery is running low. For smoke alarms that use regular batteries, replace the batteries once a year, or before then if the battery begins to chirp.
  • All smoke alarms should be replaced every 10 years or sooner if they don’t respond properly when tested.
  • For the best protection, smoke alarms should be interconnected, so that when one alarm sounds, they all do. 

Following are the five locations CVS/pharmacy and NFPA are promoting the importance of working smoke alarms in Manhattan during Fire Prevention Week: 

Tuesday, October 7th 

  • 750 Avenue of Americas
  • 215 Park Avenue South
  • 300 Park Avenue South 

Wednesday, October 8th 

  • 150 East 42nd Street
  • 222 East 34th Street 

For more information about Fire Prevention Week and smoke alarms, visit  

About the National Fire Protection Association (NFPA)
NFPA is a worldwide leader in fire, electrical, building, and life safety. The mission of the international nonprofit organization founded in 1896 is to reduce the worldwide burden of fire and other hazards on the quality of life by providing and advocating consensus codes and standards, research, training, and education. NFPA develops more than 300 codes and standards to minimize the possibility and effects of fire and other hazards. All NFPA codes and standards can be viewed at no cost at

RSS Subscribe to NFPA RSS News feeds

About Fire Prevention Week
NFPA has been the official sponsor of Fire Prevention Week since 1922. According to the National Archives and Records Administration's Library Information Center, Fire Prevention Week is the longest running public health and safety observance on record. The President of the United States has signed a proclamation proclaiming a national observance during that week every year since 1925. Visit for more safety information.

About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Health, is America's leading retail pharmacy with more than 7,700 locations. It is the first national pharmacy to end the sale of tobacco and the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at General information about CVS/pharmacy and CVS Health is available at

Contact: Lorraine Carli, Public Affairs Office: +1 617 984-7275