New Survey: Millennial Homebuyers Say Fire Safety and Fire Sprinklers are Key Factors When Buying a New Home

In October of 2020, Opinium surveyed more than 2,000 US adults of all ages about new-home preferences and fire safety. The results proved interesting, confirming what many of us believe: millennials have different buying priorities compared to older generations. According to the survey, 100 percent of renters said they have plans to purchase a home in the next three years. About 80 percent (8 out of 10 surveyed) said they would prefer to buy a home with fire sprinklers after learning how they work, while 72 percent recognized that fire sprinklers add value to a home.

With more than a million homes built annually and millennials making up the largest share of homebuyers, now is the time for developers, builders, and local officials to see there is strong interest in home fire sprinklers.

To this end, the Home Fire Sprinkler Coalition (HFSC) has developed a presentation to support local fire service home fire sprinkler education. Fire service members are encouraged to share this information with the building community, especially when AHJs are discussing trade ups as incentives. Developers who build with fire sprinklers can reduce construction costs, increase profitability, and make their homes more appealing to today’s homebuyers. With more than 70 million millennials entering the housing market today, developers must compete by anticipating and meeting their demands.

Download the presentation today and share it with the stakeholders in your community. Learn more about the HFSC by visiting the website at

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LisaMarie Sinatra
Communications Manager, Public Affairs Office

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