Fire Safety Advocates Ready to Amplify Life Safety Messages for 6th Annual Home Fire Sprinkler Week May 14–20

Fire departments and fire safety advocates throughout North America are getting ready to increase awareness about home fire sprinklers using digital media tools and community outreach events May 14–20, 2023. The weeklong digital campaign, co-hosted by the NFPA Fire Sprinkler Initiative project and the Home Fire Sprinkler Coalition (HFSC), will amplify key home fire sprinkler messaging with daily themes and turnkey assets anyone can use.

Participation has increased significantly since the campaign first started six years ago. During the pandemic, many fire departments were not able to conduct live community events but participated by visiting HFSC’s webpage daily and sending out social media messages.

Now many fire departments have planned community events and are using HFSC resources including home fire sprinkler displays, educational banners, brochures, and live fire and sprinkler demonstrations. In addition to sharing our digital messages, many are producing their own short videos.

We encourage fire departments to use HFSC’s media resources, like the press releases and radio PSA scripts that can be localized with fire department information. We receive positive feedback from members of the media who visit HFSC’s pressroom and download the broadcast-quality video footage to prepare their own stories. There is nothing more powerful than footage of a living room fire with and without sprinklers. If you have contacts with your local media, make sure you let them know about these high-quality resources.

Now more than ever, we need you to participate. In most regions, new home construction is robust, with roughly 1 million new homes projected this year. And a recent survey revealed that 80 percent of millennials would prefer a new home with fire sprinklers once they learned how sprinklers work. That is why public education and community outreach is so important.

Please plan to join us this May to populate the digital world with fire sprinkler and safety facts. I think you’ll be impressed with the array of powerful educational tools on HFSC’s dedicated Home Fire Sprinkler Week website. Every day there is a different theme along with corresponding digital content and messaging. You choose which resources to use―or use them all.

Whether virtual or in-person, you can customize our digital tools for your audiences and potentially reach new people vital to your community risk reduction initiatives. I look forward to seeing the results as we all work together to spread the word.

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Lorraine Carli
VP, Outreach & Advocacy, Working to save lives and property through awareness, action and collaborations.