A raging house fire

NFPA begins exclusive safety-focused content collaboration with vipHomeLink

NFPA and vipHomeLink have joined forces so that NFPA’s vast array of fire and electrical safety information is shared via vipHomeLink’s digital home management platform. vipHomeLink provides a customized digital home engagement and claims prevention platform so that homeowners are informed about potential risks to their investment. The audience engagement and claims prevention platform is available directly to consumers and through other entities who have a vested interest in empowering homeowners to make their homes safer and more financially viable.

NFPA, the world’s foremost expert on fire, electrical, building, and life safety, recently forged the new alliance which calls for sharing of NFPA fire safety, wildfire protection, home fire prevention, electrical and safety messages, as well as tips for dealing with emerging hazards. The intent is to improve homeowner loss ratios over time.

vipHomeLink will curate and design original content based on trusted NFPA subject matter expertise. The actionable, tailored insights will be shared directly with its homeowner members on the company’s home application platform, as well as via the vipHomeLink website, blog, podcasts, and social media channels.

NFPA has been working for 125 years to protect people and property from harm. The Association delivers information and knowledge through 325-plus consensus codes and standards, research, training, education, outreach and advocacy, and by working with others, like vipHomeLink, who share an interest in eliminating loss in the world. Virtually every building, process, service, design, and installation is affected by NFPA codes and standards, thus the reason NFPA has become synonymous with safety.

“Fire departments in the U.S. respond to nearly 350,000 home fires per year, and most of those fires could have been prevented by following a few simple safety tips,” said Lorraine Carli, NFPA vice president of Outreach and Advocacy. “The information we will provide through the vipHomeLink platform directly to homeowners will help increase awareness of fire risks, how they can be avoided, and ultimately save lives.”

vipHomeLink helps homeowners maintain, organize, and improve their homes by facilitating home maintenance work and educating customers through multi-channel digital content, tailored home recommendations with an interactive in-app experience, personalized home reminders, and an annual “Virtual Home Checkup” service.

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Cathy Longley
Communications Manager, informing stakeholders about NFPA thought leadership, subject matter expertise, resources, initiatives & research.

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