Sparky is turning 70

Happy 70th birthday to Sparky the Fire Dog®!

Happy 70th birthday to Sparky the Fire Dog®! As NFPA’s official mascot for the past seven decades, there’s lots to celebrate for this septuagenarian, as he carries a legacy that spans the generations: Kids know and love him, parents grew up with him, and grandparents remember his messages of fire safety.

Throughout his career, Sparky has worked hard to make communities safer from fire. Since 1951, he has partnered with fire professionals, teachers, civic organizations, corporations and the media to deliver invaluable fire and life safety educational messages to children and adults, using a multitude of educational techniques, including books, tip sheets, online resources, videos, apps and NFPA’s national public safety campaign, Fire Prevention Week, to share important safety messages like “Stop, drop and roll”; “Get out, stay out”; “Dial 9-1-1”; and “Know two ways out.” His dogged determination has ultimately helped reduce fire loss and injuries in North America.

In celebration of his actual birthday this Thursday, March 18, Sparky’s website has been re-launched with a new look. The high-visibility refresh features an updated design that makes it easier than ever to find videos, games, and activities that help educate kids of all ages about fire safety in a variety of interactive formats. Additional features will be added soon, so make sure to keep an eye open for them.

On social media, NFPA is posting content throughout the week that can be shared to help spread the word and celebrate Sparky’s big day. Other assets are also available for public educators and safety advocates, including Sparky’s Birthday Party kit and The Story of Sparky on YouTube. Lastly, if you’re a fire and life safety educator planning to celebrate Sparky’s birthday on social media, remember to use #SparkytheFireDog when and where possible!

However you choose to celebrate Sparky’s birthday, let’s all recognize and be thankful for all he’s done to help reduce the risk of fire among people of all ages.

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Susan McKelvey
Communications Manager

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