2013 Domino's campaign

NFPA teamed up with Domino’s to deliver fire safety with pizza

Domino's boxtopperDuring Fire Prevention Week, October 6-12, participating markets in the U.S. delivered important fire safety messages on top of pizza boxes featuring Sparky the Fire Dog®. The messages support the theme for the Fire Prevention Week campaign, "Prevent Kitchen Fires!"

In addition, select customers who ordered from participating Domino’s Pizza stores throughout the U.S. in during Fire Prevention Week and throughout October were surprised when their delivery arrived aboard a fire truck. If all the smoke alarms in the home were working, the pizza order was free. If a smoke alarms were not working, the firefighters replaced the batteries or installed a fully-functioning fire safety device in the home.

"As a network of delivery experts, we have a unique opportunity to deliver vital fire safety messages to help make homes across the country more aware and, hopefully, a little safer. We have had a really successful six years partnering with the NFPA during Fire Prevention Week. It is a program our stores and customers really enjoy, and one we find important. We look forward to continuing it in future years."
- Chris Brandon, Domino’s Pizza spokesperson

"Roughly every 85 seconds a home fire is reported in the U.S. NFPA and Domino’s Pizza are working together to raise awareness for fire safety during Fire Prevention Week and reminding consumers to take steps to prevent home fires and to have working smoke alarms."
– Lorraine Carli, NFPA vice president of Outreach and Advocacy

NFPA, Domino’s and the Detroit Fire Department teamed up to kick-off the 2013 campaign.

Detroit Fire Department and Sparky the Fire Dog completed the first fire truck pizza delivery for the 2013 campaign. Representatives from the Detroit Fire Department are pictured with the Toliver Family.

Detroit Domino's