Dominos Pizza of Canada joins the NFPA and Sparky the Fire Dog to deliver fire safety messages

Published on October 4, 2011
FPW and Domino's

Ontario, Canada, October 3, 2011 – The National Fire Protection Association (NFPA) and Sparky the Fire Dog® are joining Domino’s Pizza® of Canada to “deliver” fire safety messages to Domino’s customers, and for some surprised families, their order will be free.

As part of Fire Prevention Week, October 9 – 15, customers who order from participating Domino’s Pizza stores throughout the U.S. and Canada in October may get a special Domino’s delivery aboard a fire engine. If all the smoke alarms in the home are working, the pizza order is free. If a smoke alarm is not working, the firefighters will replace the batteries or install a fully functioning fire safety device.

“We are so excited to join the NFPA for this creative fire safety campaign,” said John Popkey, Domino’s Pizza of Canada. “We have seen the success that Domino’s Pizza in the U.S. has experienced over the past three years while working with the NFPA on this initiative, and we look forward to participating and spreading fire safety messages throughout Canada. We are sure it will make a lasting impression on many families when a team of firefighters makes the delivery!”

This year’s theme for Fire Prevention Week is Protect Your Family From Fire, focusing on the small actions that can make a big difference:  creating a home escape plan, installing and checking home smoke alarms and installing home fire sprinklers.

“More than 2,500 people per year die in home fires and most of these fires can be prevented by following a few simple safety tips,” said Lorraine Carli, NFPA’s vice president of communications. “We appreciate Domino’s help in delivering information to millions of people in their homes to let them know what steps they can take to prevent fire and protect their family from it .”

Fire Safety Tips from NFPA and Domino’s:

  • Stay in the kitchen when you are frying, grilling, or broiling food. If you must leave, even for a short time, turn off the stove.
  • Keep fixed and portable space heaters at least three feet from anything that can burn.
  • Turn off heaters when you leave the room or go to sleep.
  • Ask smokers to smoke outside. Have sturdy, deep ashtrays for smokers.
  • Keep matches and lighters up high, out of the reach of children, preferably in a cabinet with a child lock.
  • Replace cords that are cracked, damaged, have broken plugs, or have loose connections.
  • Keep candles at least one foot from anything that can burn. Blow out candles when you leave the room or go to sleep.
  • Make a home fire escape plan and practice it at least twice a year.
  • Install smoke alarms on every level of your home, inside bedrooms and outside sleeping areas. Interconnect smoke alarms throughout the home. When one sounds, they all sound.
  • Test smoke alarms at least once a month and replace conventional batteries once a year or when the alarm “chirps” to tell you the battery is low. Replace any smoke alarm that is more than 10 years old.
  • If you are building or remodeling your home, install residential fire sprinklers. Sprinklers can contain and may even extinguish a fire in less time than it would take the fire department to arrive.

About Domino’s Pizza® of Canada
Domino’s Pizza opened its first international store in Winnipeg Manitoba in 1983 by franchisee Mike Schlater. In 2007 Mike Schlater became the CEO of Domino’s Pizza of Canada LTD. Domino’s Pizza currently operates 352 stores in all ten provinces and territories. Domino’s Pizza is dedicated to a single minded focus of delivering great tasting pizza delivered directly to your door. Domino’s Pizza provides online and mobile ordering as well as calling stores directly to place your order with our Team members. Domino’s Pizza can be found at

About Fire Prevention Week
NFPA has been the official sponsor of Fire Prevention Week since 1922. According to the National Archives and Records Administration's Library Information Center, Fire Prevention Week is the longest running public health and safety observance on record. The President of the United States has signed a proclamation proclaiming a national observance during that week every year since 1925. Visit for more safety information.

About the National Fire Protection Association (NFPA)
NFPA is a worldwide leader in fire, electrical, building, and life safety. The mission of the international nonprofit organization founded in 1896 is to reduce the worldwide burden of fire and other hazards on the quality of life by providing and advocating consensus codes and standards, research, training, and education. Visit NFPA’s website at for more information.

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Lorraine Carli, Public Affairs Office: +1 617 984-7275
John Popkey, Domino's Pizza of Canada: +1 519 326-5280