NFPA announces new Sparky the Fire Dog match game

Published on February 25, 2011
Free online game makes learning about smoke alarm safety interactive and fun

February 25, 2011 – As part of the National Fire Protection Association (NFPA)’s year-long celebration of Sparky the Fire Dog®’s 60th birthday, a new educational matching game which teaches preschoolers about smoke alarms is now available on Sparky’s website, The game, designed for children ages three to five, was created by NFPA and WGBH Kids Interactive, makers of PBS websites like Curious George and Martha Speaks.

“We know from NFPA statistics that children under age five are nearly one and a half times as likely to die in a home fire as the general public,” said Amy LeBeau, NFPA’s communications manager for public education. “Using a fun and interactive tool to educate young children about smoke alarms and what to do if one sounds is a great way to influence their safety behavior.”

In Sparky’s Match Game, children are shown by Sparky himself what a smoke alarm looks like, the sound it makes, and what to do when they hear that sound. This message is especially important to small children, who may not recognize the sound or are unaware that hearing a smoke alarm means get outside and stay outside. In the game, kids will be rewarded for doing the right thing when a smoke alarm goes off.

The game is just one of many online additions in store for Sparky’s birthday, being celebrated throughout 2011. Visit to keep up to date on Sparky’s birthday plans and activities.

About Sparky the Fire Dog®
Sparky the Fire Dog was created for the National Fire Protection Association in 1951 and has been the organization’s official mascot and spokesdog ever since. He is a widely recognized fire safety icon that is beloved by children and adults alike. Millions have learned about fire safety through educational lessons and materials featuring his image and he is more active than ever today. Sparky frequently visits schools and participates in community events to spread fire safety messages, often accompanied by his firefighter friends. In addition to connecting with the public through public service announcements and his featured role in Fire Prevention Week campaigns each October, he has a very active website, and a Facebook page that was launched in 2011 as part of his 60th anniversary celebration.

About the National Fire Protection Association (NFPA)
NFPA is a worldwide leader in providing fire, electrical, building, and life safety to the public since 1896. The mission of the international nonprofit organization is to reduce the worldwide burden of fire and other hazards on the quality of life by providing and advocating consensus codes and standards, research, training, and education.

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Contact: Lorraine Carli, Public Affairs Office: +1 617 984-7275